Your LinkedIn profile is your window to the world. In an era of information overload our human brains are programmed to stereotype and pigeonhole people in a matter of seconds, so if you want to make a lasting impression, having an engaging LinkedIn profile that speaks directly to audience is imperative.
Having conducted hundreds of profile reviews, author Naomi Johnson, knows that most LinkedIn profiles do not reflect the brilliance of the individuals behind them. In this book, Naomi will delve into what separates an ‘OK’ profile from an outstanding one.
You will learn how to:
- Become easily referable even by people you’ve never met
- Establish yourself as a ‘Thought Leader’ in your industry
- Make sales presentations 24/7, when you’re not at work
- Have prospects excited at the idea of working with you
- Make sales in less than 40% of the time it use to take you (and your team)
- Instantly build trust with your prospect and establish credibility
- Leverage the trust already in your network to permanently open doors of opportunity to you
Research in 2012 by IBM has shown that today, 60% of a client’s buying decision is now completed online. With LinkedIn profiles ranking high in online searches, your LinkedIn profile is an imperative part of your company and personal brand.
This book is a must read for those who are Sales Professionals, Business Owners, Recruiters, Solo-Entrepreneurs, and those looking to raise funding.
About the Author
Naomi Johnson is the Founder of TheProfile.Company and author of ‘What to Put on Your LinkedIn Profile‘. Having worked as the Head Training Consultant for a leading LinkedIn training company providing strategic consultancy and reviewing hundreds of profiles, Naomi knows first hand how most people’s profile do little to build their personal brand and create the results they are after. Using her knowledge of marketing, sales, branding – and experience – Naomi now provides strategic consultancy and crafts profiles for some of the world’s leading organisations, as well as solo entrepreneurs and small businesses. More books by Naomi Johnson.