How to Really Use LinkedIn by Jan Vermeiren and Bert Verdonck

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LinkedIn is the largest professional network in the world. The majority of the users has 3 questions:“What’s in it for me?”, “I have a profile, now what?” and “How to get more results without spending a lot of time?

In the second – totally revised – edition of this international bestseller you will learn:

  • 5 step basic strategy to be successful with LinkedIn
  • 10 powerful ways to find new customers, employees, suppliers, partners, investors, experts or a new job
  • 42 tips to make your profile stand out
  • 11 strategies to apply LinkedIn at an organizational level (including Company Profile and the LinkedIn Strategy Matrix© for Organizations)
  • 3 strategies (passive, active and proactive) to boost your personal or company branding
  • 5 steps for event organizers to mix online and offline networking
  • 17 ways group managers can stimulate interaction in groups
  • 31 answers to frequently-asked questions (FAQs)
  • 30 lesser-known functions and opportunities
  • Plus 53 new pages, including extra tips and time-saving tools and much, much more.

About the Authors

Bert-Verdonck-72-dpi-web-klein-199x300Bert Verdonck is an inspiring, enthusiastic and humorous speaker. He is the master trainer at Networking Coach and also a creative lifehacker.

Bert is an excellent example of the value of networking.

Bert teaches people how to be more comfortable when networking, and how to improve results from networking, whether online (on LinkedIn and other business networks) or offline (receptions, mixers, conferences, fairs, and other networking events).

As well as delivering practical networking training courses and personal coaching, Bert hosts the Networking Coach’s webinars together with Jan.

Bert is the founder of Genius Shortcuts, his personal flavor of lifehacking. Ever imagined what you could do with 2 hours extra per day? Bert already helped thousands of people to boost their productivity and saved them hours per day.

As a lifehacker Bert published 3 books in 1 year. He co-authored Your Book in 100 Days, 175 Lifehacking Tips and The Wealth Garden. He created the Genius Shortcuts CD How to Shorten Your Workday by 2 Hours? And now he teamed up with Jan to co-author the second edition of How to REALLY Use LinkedIn.

In Belgium, Bert is already a prominent lifehacker and networking coach.

Internationally, his reputation is growing rapidly. He has been on stage in the Netherlands, France, Hong Kong, India, Indonesia, New Zealand, the United Kingdom, and Switzerland.


Jan-Vermeiren-web-small-199x300Jan Vermeiren is the founder of Networking Coach and according to HR Tribune one of Belgium’s top 10 speakers.

Jan and his team provide key note lectures, presentations, training courses and personal coaching about networking and referrals, and also advise organizations how to stimulate networking at their own events and how to integrate networking in their sales and recruitment strategy.

He is interviewed regularly about networking and referrals by different media like Belgian national television and radio (De Zevende Dag, Lichtpunt, Radio 1), newspapers and websites (Forbes), job sites (, Jobat) and the magazines of several Chambers of Commerce.

Jan is the author of the best-selling networking books: Let’s Connect! and How to REALLY Use LinkedIn, the networking CD Let’s Connect at an Event!, the Everlasting Referrals Home Study Course, and the Network Box (Home Study Course).

The US version of Let’s Connect! reached the Amazon bestseller list on October 9, 2007 with second position in marketing books and ninth in management books. Jan is the first Belgian author to reach this position.

The first edition of How to REALLY Use LinkedIn was a best seller on Amazon as well with first position in the category “Sales & Selling”. In the Netherlands, the Dutch version was the overall number 1 on

Jan and his team are hired by large international companies like Alcatel, Deloitte, DuPont, IBM, ING, Mobistar, Nike, SAP, and Sun Microsystems as well as by small companies and freelancers.

Jan is also a guest lecturer in the international MBA programs of Vlerick Leuven Gent Management School (Belgium) and RSM Erasmus University Rotterdam (the Netherlands).

New LinkedIn Updates As you'll be aware LinkedIn made major updates to the platform in January 2017. We are working hard to create new training videos and new strategies to help you continue to use LinkedIn to grow your business efficiently. To stay informed of new articles, training videos and tutorials please click here.
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