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Books

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

As you read through the pages, you’ll discover how to:
• Identify your own, personal niche
• Use the marketing techniques which work best for coaches
• Anticipate your prospective clients’ wants and needs
• Work with coaching tools and models when planning your marketing strategy
• Set your coaching rates and put packages together
• Win business from individuals, sole traders, and large organizations
• Write press releases, brochures, websites, sales letters
and much, much more

In How to Really Use LinkedIn, you will learn:

  • 5 step basic strategy to be successful with LinkedIn
  • 10 powerful ways to find new customers, employees, suppliers, partners, investors, experts or a new job
  • 42 tips to make your profile stand out
  • 11 strategies to apply LinkedIn at an organizational level (including Company Profile and the LinkedIn Strategy Matrix© for Organizations)
  • 3 strategies (passive, active and proactive) to boost your personal or company branding
  • 5 steps for event organizers to mix online and offline networking
  • 17 ways group managers can stimulate interaction in groups
  • 31 answers to frequently-asked questions (FAQs)
  • 30 lesser-known functions and opportunities
  • Plus 53 new pages, including extra tips and time-saving tools and much, much more.
New LinkedIn Updates As you'll be aware LinkedIn made major updates to the platform in January 2017. We are working hard to create new training videos and new strategies to help you continue to use LinkedIn to grow your business efficiently. To stay informed of new articles, training videos and tutorials please click here.
LinkedIn business strategy development

LinkedIn tips

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